As the founder and CEO of Bright Bucks Inc., Michael VanErdewyk’s role with the company involves providing vision and leadership to the organization, managing sales and marketing, and ensuring the growth of the company. Additionally, Michael Van Erdewyk’s Bright Bucks Inc. is committed to supporting non-profit organizations.
The Non-Profit App, powered by Bright Bucks, is a multifunction mobile app that helps non-profits increase donor engagement and foster donor support while also generating incentives for donors to improve their surrounding communities. The mobile app achieves this by offering a unique group code to each non-profit organization, creating its own community, branded with the name, logo, messaging and content where it publishes updated news on its vision, mission, projects, goals, and impacts. Non-profits can also connect their existing and prospective followers to crucial social media and gallery links.
Donor members of the app earn cash rewards when they purchase products online or in-store at any business connected to Bright Bucks and pay using the app. As of 2023, these businesses include over 300,000 locations. Donors are eligible for up to a 15 percent cashback bonus and can choose to transfer their reward to their local bank accounts or donate some or all of it to charities of their choice. This way, non-profits receive more funds from donors who are also earning money. Bright Bucks also donates 10 percent of its annual revenue to non-profits.
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